INTRODUCTION

Video Primer

The Third Party Marketers Association partnered with IllustrateIT, an explanatory video and animation company, to create a brief video primer on the value of third party marketing for the investment management industry. We believe this video project is a way to further educate the industry by answering the frequently asked question, “How does third party marketing work?” The video also serves as a benefit of membership since members can post the video on their websites and can include the video in emails or other electronic materials. Please contact Kristin Couch at kcouch@3pm.org for instructions on using the video or for information on becoming a member of 3PM.